Vespa: Italian symbol of a fresh start at the end of World War II. A picture of optimism and a shy ostentation of growing wealth. An emblem of the family and the witness of many love stories. Exactly 60 years after its arrival on the scene, Vespa is still a cult object worldwide even for the younger generations, a vehicle capable of changing its look while keeping its own familiar design. A scooter that has been trendy for 6 decades. Its story runs parallel with the history of Italy and Europe from the end of the war up to the present, step by step with the social and cultural changes that have taken place in the last 60 years. We will narrate this story with the help of firsthand testimonials, those who first launched the Vespa on the market and those who have analysed the Vespa phenomenon, as well as collectors and fans of Vespa worldwide.