Promozione

15 May 2025

The Italian Pavilion at Cannes 78

The Doors of Italian Cinema Open Again on the Croisette. Designed, set up, and managed by Cinecittà thanks to the collaboration between DGCA-MIC and ICE-Agenzia, the Italian Pavilion is back at the Hotel Barrière Le Majestic and the Marché du Film for the full duration of the festival as the Italian Home of Audiovisual.

Forums, presentations, and press conferences. With its rich program at the Cannes Film Festival from May 13 to 24, the Italian Pavilion is ready to welcome the international audiovisual community that fills the Croisette in a celebration of cinema. Designed, set up and managed by Cinecittà – thanks to the collaboration between the Directorate General for Cinema and Audiovisual of the Ministry of Culture (DGCA-MIC) and the ICE-Agency for the promotion and internationalization of Italian companies abroad – the Italian Pavilion is a professional and strategic meeting place where our audiovisual production is presented and promoted for the entire duration of the festival. The Pavilion spreads out between two hosting venues: the Salon Marta at the Hotel Barrière Le Majestic, where business meetings, conferences, and press activities for Italian films are held, and the Marché Du Film at Riviera A6-C1 with a shared meeting area hosting stands for sellers. The following are the Italian companies boarded this year: 102 Distribution, Coccinelle Film Sales, DM Communication, Fandango Sales, Filmexport Group, K+, Minerva Pictures, Nexo Studios, One More Pictures, PiperFilm, Rai Cinema International Distribution, Rewind Film, The Family, The Open Reel, True Colors, TVCO.

Once again for this edition, a digital version of the House of Italian cinema abroad will be included on the web page italianpavilion.it of the official platform of the Marché, where, in addition to the calendar of events scheduled at the Majestic, a catalog of Italian films screenings at the Festival and the Market can be accessed.

Several events will showcase significant new developments to the industry’s professionals and press, including the international unveiling of the Italian Global Series Festival, a new festival dedicated to television series, set to take place this summer in Rimini and Riccione, in the Tuscan Region of Italy.

Within the framework of internationalization organized by the Progetti Speciali DGCA-MiC/Cinecittà, meetings are planned to strengthen collaborations with partners and support activities for Italian producers and sales companies during the second half of 2025.

The program includes the presentation of the second edition of Scenari Transalpini, organized in collaboration with CNC, the French Embassy and MIA, and networking sessions with operators from the Baltic countries (Estonia, Latvia, Lithuania) to coordinate a focus in Venice, as well as the participation of an Italian delegation at the Tallinn Film Festival, but also a meeting with VIPO to strengthen the dialogue and promote new co-productions with Japan (after the agreement signed last July, five films are already in development), besides meetings with CCIDAHK (Hong Kong), BFI, Unifrance, Unijapan, and above all the Latin American countries in order to define a new shared strategy to support co-productions with Italy, in view of the next call for proposals to be presented shortly that will replace Ibermedia.


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