A group of advertising creatives is working on an important campaign for a new product launch. One of them particularly distinguishes himself for his zeal and passion: a married yuppie with a mistress. The campaign represents a golden opportunity for him to make a career leap, and he doesn?t intend to let it slip away. One day he runs over a pedestrian, however, killing the man. The accident creates a world of legal headaches for him, but it also shakes him on a moral level, making him rethink his entire life, so much so as to make him radically change his habits.