The life and career of Rudolph Valentino as the first ever pop-icon of the mass media era in the roaring 1920’s. The aim of the documentary is to analyze the controversy of Rudolph Valentino’s irresistible fascination, his charisma and peculiar personality, together with the spectacular aspects of his life and career in parallel to the times in which he lived. By outlining his biography we will investigate how he became the first star and icon of the mass media era, how his mythical figure was created to survive beyond his death and to what extent this has helped create the star system industry.